Advanced Diploma of Digital Marketing

10787NAT CRICOS106639B
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Bondi, Melbourne, Darwin, Gold Coast, Byron Bay

Apply high levels of digital marketing skills in environments which demand initiative, creativity and consistency. Analyse current market trends to implement plans as business or market conditions change. Reach customers through digital channels such as search engines, websites, social media, email, and mobile apps.

Potential Career Opportunities

  • Digital Marketing Manager
  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Digital Marketing Account Executive
  • Digital Marketing Strategist

Course Units

Units
1

*DGMANA001 - Pre requisite unit required as part of the qualification -Use web analytics tools to gather data on marketing performance

2

SIRXMKT007 - Develop a digital marketing plan

3

FNSORG501 - Develop and manage a budget

4

DGMWEB001 - Optimise a website within a digital marketing strategy

5

DGMCON001 - Develop and implement a content strategy for digital publication

6

DGMSEO001 - Build and implement a search engine optimisation strategy

7

DGMSEM001 - Create and manage paid search campaigns

8

DGMMED001 - Plan and conduct email marketing

9

DGMMED002 - Plan and conduct marketing through social media

1

*DGMANA001 - Pre requisite unit required as part of the qualification -Use web analytics tools to gather data on marketing performance

2

SIRXMKT007 - Develop a digital marketing plan

3

FNSORG501 - Develop and manage a budget

4

DGMWEB001 - Optimise a website within a digital marketing strategy

5

DGMCON001 - Develop and implement a content strategy for digital publication

6

DGMSEO001 - Build and implement a search engine optimisation strategy

7

DGMSEM001 - Create and manage paid search campaigns

8

DGMMED001 - Plan and conduct email marketing

9

DGMMED002 - Plan and conduct marketing through social media

Study Mode

Full Time| Face to Face on campus or Virtual Blended

Entry Requirements

Domestic Students must:

  1. Be a minimum of 18 yrs. of age
  2. Minimum of year 12 higher school certificate or equivalent; and
  3. Access to a laptop or tablet for home and classroom use.

International Students must:

  1. Be a minimum of 18 yrs. of age
  2. Minimum of year 12 higher school certificate or equivalent;
  3. Have an IELTS or equivalent score of 5.5 or equivalent; and

Access to a laptop or tablet for home and classroom use

Start Dates

Sydney City, Bondi, Melbourne, Darwin, Gold Coast, Byron Bay
2021 2022
March term - 22 Mar - 30 Apr ( Break - 2 weeks 3 May - 14 May)
May term- 17 May - 25 Jun ( Break - 2 weeks 28 Jun - 9 Jul)
July term- 12 Jul - 20 Aug ( Break - 2 weeks 23 Aug - 3 Sep)
September term- 6 Sep - 15 Oct ( Break - 2 weeks 18 Oct - 29 Oct)
November term - 1 Nov - 10 Dec ( Break - 2 weeks 13 Dec- 21 Jan 2022)
January term- 24 Jan - 4 Mar (Break - 2 weeks 7 Mar - 18 Mar)
March term - 21 Mar - 29 Apr (Break -2 weeks 2 May - 13 May)
May term- 16 May - 24 Jun (Break -2 weeks 27 Jun - 8 Jul)
July term- 11 Jul - 19 Aug (Break -2 weeks 22 Aug - 2 Sep)
September term- 5 Sep - 14 Oct (Break -2 weeks 17 Oct - 28 Oct)
November term - 31 Oct - 9 Dec (Break -2 weeks 12 Dec- 20 Jan 2023)

Further Studies

Advanced Diploma of Digital Marketing graduates may apply for Recognition of Prior Learning (RPL) for entry into BSB50620 Diploma of Marketing and Communications.

For more information visit our FAQs

10787NAT CRICOS106639B

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