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Digital Media Marketing

Advanced Diploma of Digital Marketing

11266NAT CRICOS 115589K
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Melbourne, Gold Coast, Adelaide

This course will provide participants with a range of skills and knowledge to prepare, implement and evaluate strategies across a variety of specialised digital marketing areas. This includes areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, ecommerce, content marketing and marketing automation.

Graduates will find these skills could assist them in career advancement, professional development or upskilling in the context of digital marketing.

Potential Career Opportunities

  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Digital Marketing Specialist
  • Paid Search Manager
  • SEO Specialist
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Course Units

Units
1

NAT11266002 - Optimise a website to improve conversions

2

NAT11266003 - Develop a brand’s digital content and social media

3

NAT11266004 - Research and prepare a Search Engine Optimisation strategy

4

NAT11266005 - Create and manage a paid search strategy

5

NAT11266006 - Develop and implement an email marketing strategy

6

NAT11266007 - Prepare a strategy for display and video advertising

7

NAT11266008 - Use responsible Artificial Intelligence and Artificial Intelligence ethics

8

NAT11266001 - Use digital analytics to analyse marketing performance

9

FNSORG501 - Develop and manage a budget

Develop and manage a budget.

This unit describes the skills and knowledge required to collect and analyse information and apply sound accounting principles to the development and ongoing management of a budget for a small organisation or section of a large organisation.

It applies to individuals who use a range of specialist and managerial techniques to plan, monitor and control budgetary work.
10

BSBMKG547 - Develop strategies to monetise digital engagement

1

NAT11266002 - Optimise a website to improve conversions

2

NAT11266003 - Develop a brand’s digital content and social media

3

NAT11266004 - Research and prepare a Search Engine Optimisation strategy

4

NAT11266005 - Create and manage a paid search strategy

5

NAT11266006 - Develop and implement an email marketing strategy

6

NAT11266007 - Prepare a strategy for display and video advertising

7

NAT11266008 - Use responsible Artificial Intelligence and Artificial Intelligence ethics

8

NAT11266001 - Use digital analytics to analyse marketing performance

9

FNSORG501 - Develop and manage a budget

Develop and manage a budget.

This unit describes the skills and knowledge required to collect and analyse information and apply sound accounting principles to the development and ongoing management of a budget for a small organisation or section of a large organisation.

It applies to individuals who use a range of specialist and managerial techniques to plan, monitor and control budgetary work.
10

BSBMKG547 - Develop strategies to monetise digital engagement

Study Mode

Full Time| Face to Face on campus or Virtual Blended

Entry Requirements

Domestic Students must:

  1. be a minimum of 18 yrs. of age
  2. Year 12 (Higher School Certificate) or equivalent
  3. Access to a laptop or tablet for home and classroom use

International Students must:

  1. be a minimum of 18 yrs. of age
  2. Year 12 (Higher School Certificate) or equivalent
  3. have an IELTS or equivalent score of 6.0 with no less than 5.5 in any band and
  4. access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Start Dates

Sydney City, Melbourne, Gold Coast, Adelaide
2024 2025
January term- 22 Jan - 1 Mar (Break - 2 weeks 4 Mar - 15 Mar)
March term - 18 Mar – 26 Apr (Break -2 weeks 29 Apr - 10 May)
May term- 13 May - 21 Jun (Break -2 weeks 24 Jun - 5 Jul)
July term- 8 Jul - 16 Aug (Break -2 weeks 19 Aug - 30 Aug)
September term- 2 Sep - 11 Oct (Break -2 weeks 14 Oct - 25 Oct)
November term - 28 Oct - 6 Dec (Break -6 weeks 9 Dec- 20 Jan 2025)
 January term -20 Jan -28 Feb (Break - 2 weeks 3 Mar -14 Mar)
March term - 17 Mar -25 Apr (Break - 2 weeks 28 Apr -9 May)
May term- 12 May -20 Jun (Break - 2 weeks 23 Jun -4 Jul)
July term- 7 Jul- 15 Aug (Break - 2 weeks 18 Aug - 29 Aug)
September term-1 Sep -10 Oct (Break - 2 weeks 13 Oct -24 Oct)
November term-27 Oct -5 Dec (Break - 6 weeks 8 Dec-16 Jan 2026)

Course Fees

AU$7,500

Further Studies

The 11266NAT Advanced Diploma of Digital Marketing includes three imported training package elective units of competency:

· One unit from the BSB Business Services Training Package

· One unit from the FNS Financial Services Training Package; and

· One unit from the SIR Retail Services Training Package.

Completion of one or more of those units provides pathways into qualifications that include those units of competency in their course structure.

For more information visit our FAQs

11266NAT CRICOS 115589K

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