Certificate IV in Marketing and Communication

BSB40820 CRICOS 105530A 
DURATION

6 terms - Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Bondi, Melbourne, Gold Coast, Byron Bay

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners. 

Potential Career Opportunities

  • Direct Marketing Officer
  • Assistant Account Manager in advertising
  • Sales Administrator
  • Media Assistant
  • Marketing Coordinator

Course Units

Units
1

BSBCMM411 - Make presentations

Make presentations.

This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

2

BSBCRT412 - Articulate, present and debate ideas

Articulate, present and debate ideas.

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.

3

BSBMKG433 - Undertake marketing activities

Undertake marketing activities.

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

4

BSBMKG435 - Analyse consumer behaviour

Analyse consumer behaviour.

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

5

BSBMKG439 - Develop and apply knowledge of communications industry

Develop and apply knowledge of communications industry.

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.

6

BSBWRT411 - Write complex documents

Write complex documents.

This unit describes the skills and knowledge required to plan, draft and finalise complex documents.

The unit applies to individuals who work in a range of business environments and are skilled in the creation of documents that are more complex than basic correspondence, memos and/or forms and that require review and analysis of a range of information sources.

7

BSBMKG442 - Conduct e-marketing communications

Conduct e-marketing communications.

This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.

The unit applies to individuals working in promotional roles who are required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.

8

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

9

BSBMKG437 - Create and optimise digital media

Create and optimise digital media.

This unit describes the skills and knowledge required to create and optimise digital media impact for application within the context of marketing communications.

The unit applies to individuals working in a variety of marketing communications roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.

10

SIRXECM002 - Prepare digital content

Prepare digital content.

This unit describes the skills and knowledge required to create and optimise digital media impact for application within the context of marketing communications.

The unit applies to individuals working in a variety of marketing communications roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.

11

SIRXOSM005 - Develop a basic website for customer engagement

Develop a basic website for customer engagement.

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.
It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.

It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.

This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.

12

BSBTEC303 - Create electronic presentations

Create electronic presentations.

This unit describes the skills and knowledge required to design and produce electronic presentations using various applications and platforms.

The unit applies to individuals employed in a range of work environments who design electronic presentations. They may work as individuals providing administrative support within an enterprise, or may be responsible for production of their own electronic presentations.

1

BSBCMM411 - Make presentations

Make presentations.

This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

2

BSBCRT412 - Articulate, present and debate ideas

Articulate, present and debate ideas.

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.

3

BSBMKG433 - Undertake marketing activities

Undertake marketing activities.

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

4

BSBMKG435 - Analyse consumer behaviour

Analyse consumer behaviour.

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

5

BSBMKG439 - Develop and apply knowledge of communications industry

Develop and apply knowledge of communications industry.

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.

6

BSBWRT411 - Write complex documents

Write complex documents.

This unit describes the skills and knowledge required to plan, draft and finalise complex documents.

The unit applies to individuals who work in a range of business environments and are skilled in the creation of documents that are more complex than basic correspondence, memos and/or forms and that require review and analysis of a range of information sources.

7

BSBMKG442 - Conduct e-marketing communications

Conduct e-marketing communications.

This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.

The unit applies to individuals working in promotional roles who are required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.

8

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

9

BSBMKG437 - Create and optimise digital media

Create and optimise digital media.

This unit describes the skills and knowledge required to create and optimise digital media impact for application within the context of marketing communications.

The unit applies to individuals working in a variety of marketing communications roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.

10

SIRXECM002 - Prepare digital content

Prepare digital content.

This unit describes the skills and knowledge required to create and optimise digital media impact for application within the context of marketing communications.

The unit applies to individuals working in a variety of marketing communications roles who have responsibility for developing and implementing client solutions within the digital communications space. Individuals may work individually or as part of a multidisciplinary team.

11

SIRXOSM005 - Develop a basic website for customer engagement

Develop a basic website for customer engagement.

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.
It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.

It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.

This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.

12

BSBTEC303 - Create electronic presentations

Create electronic presentations.

This unit describes the skills and knowledge required to design and produce electronic presentations using various applications and platforms.

The unit applies to individuals employed in a range of work environments who design electronic presentations. They may work as individuals providing administrative support within an enterprise, or may be responsible for production of their own electronic presentations.

Study Mode

Full Time| Face to Face on campus or Virtual Blended

Entry Requirements

Domestic Students must:

  1. Be a minimum of 18 yrs. of age
  2. Year 12 (Higher School Certificate) or equivalent
  3. Access to a laptop or tablet for home and classroom use.

International Students must:

  1. Be a minimum of 18 yrs. of age
  2. Year 12 (higher school certificate) or equivalent
  3. Have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band and
  4. Access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Start Dates

Sydney City, Bondi, Melbourne, Darwin, Gold Coast, Byron Bay
2022 2023
January term- 24 Jan - 4 Mar (Break - 2 weeks 7 Mar - 18 Mar)
March term - 21 Mar - 29 Apr (Break -2 weeks 2 May - 13 May)
May term- 16 May - 24 Jun (Break -2 weeks 27 Jun - 8 Jul)
July term- 11 Jul - 19 Aug (Break -2 weeks 22 Aug - 2 Sep)
September term- 5 Sep - 14 Oct (Break -2 weeks 17 Oct - 28 Oct)
November term - 31 Oct - 9 Dec (Break -2 weeks 12 Dec- 20 Jan 2023)





January term- 23 Jan - 3 Mar (Break - 2 weeks 6 Mar - 17 Mar)
March term - 20 Mar - 28 Apr (Break -2 weeks 1 May - 12 May)
May term- 15 May - 23 Jun (Break -2 weeks 26 Jun - 7 Jul)
July term- 10 Jul - 18 Aug (Break -2 weeks 21 Aug - 1 Sep)
September term- 4 Sep - 13 Oct (Break -2 weeks 16 Oct - 27 Oct)
November term - 30 Oct - 8 Dec (Break -2 weeks 9 Dec- 19 Jan 2024)


Further Studies

Further your studies with the Diploma of Marketing and Communication (BSB50620)  

 

For more information visit our FAQs

BSB40820 CRICOS 105530A 

Want to know more about our Certificate IV in Marketing and Communication?