Diploma of Social Media Marketing

10904NAT CRICOS 105377E 
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Melbourne, Gold Coast, Adelaide

Learn the social media marketing skills that allow organisations of all sizes to make the connections and contacts they need with ih Business College.  

As part of your coursework, you will develop a comprehensive social media marketing strategy for your chosen enterprise. You can action these strategies immediately and for ‘real’, or add them to your social media portfolio. 

This course can include a 3-month internship across a variety of industries to help you kickstart your career for real. 

Completing the 3- month internship is mandatory  for students completing the IHBC Diploma of Social Media Marketing 10904NAT who do not have employment in a Social Media role. The internship spans over two terms and consists of a 20-hour work week. You will continue to attend classes and submit assignments during this time.

 

Potential Career Opportunities

  • Social Media Manager
  • Social Media Community Manager
  • Social Media Coordinator
  • Social Media Strategist
  • Content Marketing Manager § Content Strategist

Course Units

Units
1

NAT10904001 - Plan, implement and manage content marketing

Plan, implement and manage content marketing.

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation.

It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.

2

NAT10904002 - Plan, conduct and optimise organic social media marketing

Plan, conduct and optimise organic social media marketing.

This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget.

It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct

organic social media marketing, and increase efficiency of organic social media marketing activities.

The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, Tik Tok, Messenger, and WhatsApp.

The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.

3

NAT10904003 - Plan, manage and optimise paid social media advertising

Plan, manage and optimise paid social media advertising.

This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation.

It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements.

It also requires the ability to optimise delivery of the paid social advertisements to maximise returns.

The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.

4

NAT10904004 - Establish, build and leverage a personal brand on social media

Establish, build and leverage a personal brand on social media.

This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media.

It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media.

This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.

5

NAT10904005 - Plan, implement and manage social media conversion strategies

Plan, implement and manage social media conversion strategies.

This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation’s marketing goals and foster an ongoing relationship with its target audience.

It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.

6

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

7

BSBMKG552 - Design and develop marketing communication plans

Design and develop marketing communication plans.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

8

BSBMKG542 - Establish and monitor the marketing mix

Establish and monitor the marketing mix.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

9

BSBPMG430 - Undertake project work

Undertake project work.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

1

NAT10904001 - Plan, implement and manage content marketing

Plan, implement and manage content marketing.

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation.

It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.

2

NAT10904002 - Plan, conduct and optimise organic social media marketing

Plan, conduct and optimise organic social media marketing.

This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget.

It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct

organic social media marketing, and increase efficiency of organic social media marketing activities.

The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, Tik Tok, Messenger, and WhatsApp.

The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.

3

NAT10904003 - Plan, manage and optimise paid social media advertising

Plan, manage and optimise paid social media advertising.

This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation.

It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements.

It also requires the ability to optimise delivery of the paid social advertisements to maximise returns.

The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.

4

NAT10904004 - Establish, build and leverage a personal brand on social media

Establish, build and leverage a personal brand on social media.

This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media.

It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media.

This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.

5

NAT10904005 - Plan, implement and manage social media conversion strategies

Plan, implement and manage social media conversion strategies.

This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation’s marketing goals and foster an ongoing relationship with its target audience.

It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.

6

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

7

BSBMKG552 - Design and develop marketing communication plans

Design and develop marketing communication plans.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

8

BSBMKG542 - Establish and monitor the marketing mix

Establish and monitor the marketing mix.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

9

BSBPMG430 - Undertake project work

Undertake project work.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

Study Mode

Full Time| Face to Face on campus or Virtual Blended

 

Entry Requirements

  • Be a minimum of 18 yrs. of age
  • Minimum of Year 12 (Higher School Certificate) or equivalent
  • Intermediate computer skills
  • Relevant vocational experience
  • International students must have an IELTS or equivalent score of 6.0 and with no less than 5.5 in any band
  • Access to a computer, laptop or tablet and internet for home and classroom use
  • Mandatory internship for all student

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Start Dates

Sydney City, Melbourne, Gold Coast, Adelaide
2024 2025
January term- 22 Jan - 1 Mar (Break - 2 weeks 4 Mar - 15 Mar)
March term - 18 Mar – 26 Apr (Break -2 weeks 29 Apr - 10 May)
May term- 13 May - 21 Jun (Break -2 weeks 24 Jun - 5 Jul)
July term- 8 Jul - 16 Aug (Break -2 weeks 19 Aug - 30 Aug)
September term- 2 Sep - 11 Oct (Break -2 weeks 14 Oct - 25 Oct)
November term - 28 Oct - 6 Dec (Break -6 weeks 9 Dec- 17 Jan 2025)


January term -20 Jan -28 Feb (Break - 2 weeks 3 Mar -14 Mar)
March term - 17 Mar -25 Apr (Break - 2 weeks 28 Apr -9 May)
May term- 12 May -20 Jun (Break - 2 weeks 23 Jun -4 Jul)
July term- 7 Jul- 15 Aug (Break - 2 weeks 18 Aug - 29 Aug)
September term-1 Sep -10 Oct (Break - 2 weeks 13 Oct -24 Oct)
November term-27 Oct -5 Dec (Break - 6 weeks 8 Dec-16 Jan 2026)




Course Fees

AU$7,200

Further Studies

Further your studies with:

  • University Articulations
  • Advanced Diploma of Marketing and Communication BSB60520

 

For more information visit our FAQs

10904NAT CRICOS 105377E 

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