Diploma of Social Media Marketing

10904NAT CRICOS 105377E 
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Bondi, Melbourne, Gold Coast, Byron Bay, Darwin

Learn the social media marketing skills that allow organisations of all sizes to make the connections and contacts they need.  

As part of your coursework, you will develop a comprehensive social media marketing strategy for your chosen enterprise. You can action these strategies immediately and for ‘real’, or add them to your social media portfolio. 

This course can include a 3-month internship across a variety of industries to help you kickstart your career for real. 

Completing the 3- month internship is mandatory  for students completing the Diploma of Social Media Marketing 10904NAT who do not have employment in a Social Media role. The internship spans over two terms and consists of a 20-hour work week. You will continue to attend classes and submit assignments during this time.

Isabella’s internship led to a recommendation that meant she was able to take up her dream job.

“They recommended me to another company and now I’m working with them as a marketing manager. It’s a year now.” 

Isabella, graduate 

Potential Career Opportunities

  • Social Media Manager
  • Social Media Community Manager
  • Social Media Coordinator
  • Social Media Strategist
  • Content Marketing Manager § Content Strategist

Course Units

Units
1

NAT10904001 - Plan, implement and manage content marketing

Plan, implement and manage content marketing.

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation.

It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.

2

NAT10904002 - Plan, conduct and optimise organic social media marketing

Plan, conduct and optimise organic social media marketing.

This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget.

It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct

organic social media marketing, and increase efficiency of organic social media marketing activities.

The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, Tik Tok, Messenger, and WhatsApp.

The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.

3

NAT10904003 - Plan, manage and optimise paid social media advertising

Plan, manage and optimise paid social media advertising.

This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation.

It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements.

It also requires the ability to optimise delivery of the paid social advertisements to maximise returns.

The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.

4

NAT10904004 - Establish, build and leverage a personal brand on social media

Establish, build and leverage a personal brand on social media.

This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media.

It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media.

This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.

5

NAT10904005 - Plan, implement and manage social media conversion strategies

Plan, implement and manage social media conversion strategies.

This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation’s marketing goals and foster an ongoing relationship with its target audience.

It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.

6

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

7

BSBMKG552 - Design and develop marketing communication plans

Design and develop marketing communication plans.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

8

BSBMKG542 - Establish and monitor the marketing mix

Establish and monitor the marketing mix.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

9

BSBPMG430 - Undertake project work

Undertake project work.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

1

NAT10904001 - Plan, implement and manage content marketing

Plan, implement and manage content marketing.

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation.

It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.

2

NAT10904002 - Plan, conduct and optimise organic social media marketing

Plan, conduct and optimise organic social media marketing.

This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget.

It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct

organic social media marketing, and increase efficiency of organic social media marketing activities.

The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, Tik Tok, Messenger, and WhatsApp.

The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.

3

NAT10904003 - Plan, manage and optimise paid social media advertising

Plan, manage and optimise paid social media advertising.

This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation.

It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements.

It also requires the ability to optimise delivery of the paid social advertisements to maximise returns.

The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.

4

NAT10904004 - Establish, build and leverage a personal brand on social media

Establish, build and leverage a personal brand on social media.

This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media.

It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media.

This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.

5

NAT10904005 - Plan, implement and manage social media conversion strategies

Plan, implement and manage social media conversion strategies.

This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation’s marketing goals and foster an ongoing relationship with its target audience.

It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.

6

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

7

BSBMKG552 - Design and develop marketing communication plans

Design and develop marketing communication plans.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

8

BSBMKG542 - Establish and monitor the marketing mix

Establish and monitor the marketing mix.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

9

BSBPMG430 - Undertake project work

Undertake project work.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

Study Mode

Full Time| Face to Face on campus or Virtual Blended

 

Entry Requirements

Domestic Students must:

  1. Be a minimum of 18 yrs. of age
  2. Minimum of year 12 higher school certificate or equivalent;
  3. Intermediate computer skills; and
  4. Access to a laptop or tablet for home and classroom use.

International Students must:

  1. Be a minimum of 18 yrs. of age
  2. Minimum of year 12 higher school certificate or equivalent;
  3. Intermediate computer skills;
  4. Have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band and
  5. Access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

 

Start Dates

Sydney City, Bondi, Melbourne, Gold Coast, Byron Bay, Darwin
2022 2023
January term- 24 Jan - 4 Mar (Break - 2 weeks 7 Mar - 18 Mar)
March term - 21 Mar - 29 Apr (Break -2 weeks 2 May - 13 May)
May term- 16 May - 24 Jun (Break -2 weeks 27 Jun - 8 Jul)
July term- 11 Jul - 19 Aug (Break -2 weeks 22 Aug - 2 Sep)
September term- 5 Sep - 14 Oct (Break -2 weeks 17 Oct - 28 Oct)
November term - 31 Oct - 9 Dec (Break -2 weeks 12 Dec- 20 Jan 2023)


January term- 23 Jan - 3 Mar (Break - 2 weeks 6 Mar - 17 Mar)
March term - 20 Mar - 28 Apr (Break -2 weeks 1 May - 12 May)
May term- 15 May - 23 Jun (Break -2 weeks 26 Jun - 7 Jul)
July term- 10 Jul - 18 Aug (Break -2 weeks 21 Aug - 1 Sep)
September term- 4 Sep - 13 Oct (Break -2 weeks 16 Oct - 27 Oct)
November term - 30 Oct - 8 Dec (Break -2 weeks 9 Dec- 19 Jan 2024)


Further Studies

Further your studies with:

  • University Articulations
  • Advanced Diploma of Marketing and Communication BSB60520

 

For more information visit our FAQs

10904NAT CRICOS 105377E 

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