Diploma of Digital Marketing

10931NAT CRICOS 106640J
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Bondi, Melbourne, Darwin, Gold Coast, Byron Bay

Demand for Digital Media Marketing talent is rising fast. Learn the skills you need to get your dream job. 

The Diploma of Digital Marketing can provide you with a broad range of skills to design, implement and evaluate marketing campaigns and transmit solutions to clients. This course will help you drive online customer behaviour. You will explore several aspects of digital marketing, including  social media marketing, digital marketing analytics and content writing that can lead to thousands of digital marketing roles waiting to be filled.

Potential Career Opportunities

  • Digital Marketing Accounts Executive
  • Digital Marketing Manager
  • Social Media Planner
  • Digital Copywriter

Course Units

Units
1

NAT10931001 - Conduct omnichannel marketing

Conduct omnichannel marketing.

This unit describes the performance outcomes, skills and knowledge required to use digital marketing channels in order to drive business results.

It includes using a wide variety of options for digital marketing, such as websites, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), email marketing, and social media, and using these different channels together to create a positive customer experience. It involves knowledge of basic marketing principles and techniques and types of online and offline marketing channels.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

2

NAT10931002 - Plan and conduct performance marketing

Plan and conduct performance marketing.

This unit describes the performance outcomes, skills and knowledge required to plan and conduct performance marketing as part of an online digital advertising strategy.

It involves the ability to develop marketing through performance marketing channels such as paid search, social media advertising and display.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

3

NAT10931003 - Facilitate organic and earned marketing

Facilitate organic and earned marketing.

This unit describes the performance outcomes, skills and knowledge required to manage and maximise owned and earned channels.

It involves leveraging digital platforms that brands can own, such as their website, as well as channels where marketers can “earn” engagement and amplify their communications. It involves knowledge and skills across diverse marketing channels.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

4

NAT10931004 - Apply marketing automation

Apply marketing automation.

This unit describes the performance outcomes, skills and knowledge required to use intelligent automation in order to optimise marketing performance.

It involves the knowledge and understanding of how automation works, and ways automation can be implemented, such as through chat bots, email automation and dynamic websites. It also includes the ability to map customer journeys.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

5

NAT10931005 - Test to optimise performance

Test to optimise performance.

This unit describes the performance outcomes, skills and knowledge required to test marketing campaigns and concepts in order to develop actionable insights from data.

It involves collecting data and running effective testing strategies in order to optimise digital marketing results. It also involves the ability to understand key components of data analytics and Conversion Rate Optimisation.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

6

BSBMKG555 - Write persuasive copy

Write persuasive copy.

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

7

BSBMKG546 - Develop social media engagement plans

Develop social media engagement plans.

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

8

BSBMKG547 - Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement.

This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

1

NAT10931001 - Conduct omnichannel marketing

Conduct omnichannel marketing.

This unit describes the performance outcomes, skills and knowledge required to use digital marketing channels in order to drive business results.

It includes using a wide variety of options for digital marketing, such as websites, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), email marketing, and social media, and using these different channels together to create a positive customer experience. It involves knowledge of basic marketing principles and techniques and types of online and offline marketing channels.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

2

NAT10931002 - Plan and conduct performance marketing

Plan and conduct performance marketing.

This unit describes the performance outcomes, skills and knowledge required to plan and conduct performance marketing as part of an online digital advertising strategy.

It involves the ability to develop marketing through performance marketing channels such as paid search, social media advertising and display.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

3

NAT10931003 - Facilitate organic and earned marketing

Facilitate organic and earned marketing.

This unit describes the performance outcomes, skills and knowledge required to manage and maximise owned and earned channels.

It involves leveraging digital platforms that brands can own, such as their website, as well as channels where marketers can “earn” engagement and amplify their communications. It involves knowledge and skills across diverse marketing channels.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

4

NAT10931004 - Apply marketing automation

Apply marketing automation.

This unit describes the performance outcomes, skills and knowledge required to use intelligent automation in order to optimise marketing performance.

It involves the knowledge and understanding of how automation works, and ways automation can be implemented, such as through chat bots, email automation and dynamic websites. It also includes the ability to map customer journeys.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

5

NAT10931005 - Test to optimise performance

Test to optimise performance.

This unit describes the performance outcomes, skills and knowledge required to test marketing campaigns and concepts in order to develop actionable insights from data.

It involves collecting data and running effective testing strategies in order to optimise digital marketing results. It also involves the ability to understand key components of data analytics and Conversion Rate Optimisation.

This unit applies to marketing specialists and others involved in digital marketing who wish to maximize the impact of their online marketing.

6

BSBMKG555 - Write persuasive copy

Write persuasive copy.

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

7

BSBMKG546 - Develop social media engagement plans

Develop social media engagement plans.

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

8

BSBMKG547 - Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement.

This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

Study Mode

Full Time| Face to Face on campus or Virtual Blended

Entry Requirements

Domestic Students must:

  1. be a minimum of 18 yrs. of age
  2. Year 12 (Higher School Certificate) or equivalent
  3. Access to a laptop or tablet for home and classroom use

International Students must:

  1. be a minimum of 18 yrs. of age
  2. Year 12 (Higher School Certificate) or equivalent
  3. have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band and
  4. access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Start Dates

Sydney City, Bondi, Melbourne, Darwin, Gold Coast, Byron Bay
2022 2023
January term- 24 Jan - 4 Mar (Break - 2 weeks 7 Mar - 18 Mar)
March term - 21 Mar - 29 Apr (Break -2 weeks 2 May - 13 May)
May term- 16 May - 24 Jun (Break -2 weeks 27 Jun - 8 Jul)
July term- 11 Jul - 19 Aug (Break -2 weeks 22 Aug - 2 Sep)
September term- 5 Sep - 14 Oct (Break -2 weeks 17 Oct - 28 Oct)
November term - 31 Oct - 9 Dec (Break -2 weeks 12 Dec- 20 Jan 2023)
January term- 23 Jan - 3 Mar (Break - 2 weeks 6 Mar - 17 Mar)
March term - 20 Mar - 28 Apr (Break -2 weeks 1 May - 12 May)
May term- 15 May - 23 Jun (Break -2 weeks 26 Jun - 7 Jul)
July term- 10 Jul - 18 Aug (Break -2 weeks 21 Aug - 1 Sep)
September term- 4 Sep - 13 Oct (Break -2 weeks 16 Oct - 27 Oct)
November term - 30 Oct - 8 Dec (Break -2 weeks 9 Dec- 19 Jan 2024)

Further Studies

Through successful completion of this course, students may apply for Recognition of Prior Learning (RPL) for entry into BSB50620 Diploma of Marketing and Communications.

For more information visit our FAQs

10931NAT CRICOS 106640J

Want to know more about our Diploma of Digital Marketing?