Diploma of Marketing and Communication

BSB50620 CRICOS 105532K 
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Bondi, Melbourne, Gold Coast, Byron Bay

Marketing and Communications play an essential role in the growth of any business!

Step up to an exciting and dynamic career in Marketing and Communications. Provide leadership and strategic direction in the marketing and communications activities of an organisation. With sophisticated data capture, analytics and reporting, today’s marketers are able to learn more about their audience than ever before, and target them with relevant, personalised content.

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area.

Potential Career Opportunities

  • Sales and Marketing Manager
  • Marketing Coordinator
  • Marketing Team Leader
  • Communications Manager
  • Media Sales Manager

Course Units

Units
1

BSBMKG541 - Identify and evaluate marketing opportunities

Identify and evaluate marketing opportunities.

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

2

BSBMKG542 - Establish and monitor the marketing mix

Establish and monitor the marketing mix.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

3

BSBMKG552 - Design and develop marketing communication plan

Design and develop marketing communication plan.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

4

BSBMKG555 - Write persuasive copy

Write persuasive copy.

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

5

BSBPMG430 - Undertake project work

Undertake project work.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

6

BSBMKG546 - Develop social media engagement plans

Develop social media engagement plans.

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

7

BSBMKG547 - Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement.

This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

8

BSBCMM511 - Communicate with influence

Communicate with influence.

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

9

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

10

SIRXMKT007 - Develop a digital marketing plan

Develop a digital marketing plan.

This unit describes the performance outcomes, skills and knowledge required to research, plan, implement and evaluate digital marketing activities.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

11

BSBCRT512 - Originate and develop concepts

Originate and develop concepts.

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.

12

BSBTEC404 - Use digital technologies to collaborate in a work environment

Use digital technologies to collaborate in a work environment.

This unit describes the skills and knowledge required to understand the fundamentals of using digital technologies to collaborate in a workplace context, including working as part of a remote team. It involves undertaking a basic review of organisational processes to identify opportunities for using digital technologies to complete work tasks more efficiently and effectively.

The unit applies to those who use problem-solving skills and take responsibility for adopting and promoting approaches to improve organisational operations, particularly relating to the use of digital technologies.

1

BSBMKG541 - Identify and evaluate marketing opportunities

Identify and evaluate marketing opportunities.

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

2

BSBMKG542 - Establish and monitor the marketing mix

Establish and monitor the marketing mix.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

3

BSBMKG552 - Design and develop marketing communication plan

Design and develop marketing communication plan.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

4

BSBMKG555 - Write persuasive copy

Write persuasive copy.

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

5

BSBPMG430 - Undertake project work

Undertake project work.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

6

BSBMKG546 - Develop social media engagement plans

Develop social media engagement plans.

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

7

BSBMKG547 - Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement.

This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

8

BSBCMM511 - Communicate with influence

Communicate with influence.

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

9

SIRXMKT006 - Develop a social media strategy

Develop a social media strategy.

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

10

SIRXMKT007 - Develop a digital marketing plan

Develop a digital marketing plan.

This unit describes the performance outcomes, skills and knowledge required to research, plan, implement and evaluate digital marketing activities.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

11

BSBCRT512 - Originate and develop concepts

Originate and develop concepts.

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.

12

BSBTEC404 - Use digital technologies to collaborate in a work environment

Use digital technologies to collaborate in a work environment.

This unit describes the skills and knowledge required to understand the fundamentals of using digital technologies to collaborate in a workplace context, including working as part of a remote team. It involves undertaking a basic review of organisational processes to identify opportunities for using digital technologies to complete work tasks more efficiently and effectively.

The unit applies to those who use problem-solving skills and take responsibility for adopting and promoting approaches to improve organisational operations, particularly relating to the use of digital technologies.

Study Mode

Full Time| Face to Face on campus or Virtual Blended

 

 

Entry Requirements

Domestic Students must:

  1. Be a minimum of 18 yrs. of age
  2. Minimum of Year 12 (Higher School Certificate) or equivalent; and
  3. Hold BSB42415 Certificate IV in Marketing and Communications, or
  • Hold the following units (or equivalent competencies):
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry; and
  • BSBWRT411 Write complex documents; or
  • Have two years equivalent full-time relevant work experience
  1. Access to a laptop or tablet for home and classroom use

VSL Students

  1. Be a minimum of 18 yrs. of age
  2. Minimum of Year 12 (Higher School Certificate) or equivalent
  3. Hold BSB40820 Certificate IV in Marketing and Communications; or
  4. Access to a laptop or tablet for home and classroom use

International Students must:

  1. Be a minimum of 18 yrs. of age
  2. Minimum of Year 12 (Higher School Certificate) or equivalent; and
  3. Hold BSB42415 Diploma of Marketing and Communications, or
  • Hold the following units (or equivalent competencies):
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry; and
  • BSBWRT411 Write complex documents; or
  • Have two years equivalent full-time relevant work experience
  1. have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band and
  2. access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate

Start Dates

Sydney City, Bondi, Melbourne, Darwin, Gold Coast, Byron Bay
2022 2023
January term- 24 Jan - 4 Mar (Break - 2 weeks 7 Mar - 18 Mar)
March term - 21 Mar - 29 Apr (Break -2 weeks 2 May - 13 May)
May term- 16 May - 24 Jun (Break -2 weeks 27 Jun - 8 Jul)
July term- 11 Jul - 19 Aug (Break -2 weeks 22 Aug - 2 Sep)
September term- 5 Sep - 14 Oct (Break -2 weeks 17 Oct - 28 Oct)
November term - 31 Oct - 9 Dec (Break -2 weeks 12 Dec- 20 Jan 2023)






January term- 23 Jan - 3 Mar (Break - 2 weeks 6 Mar - 17 Mar)
March term - 20 Mar - 28 Apr (Break -2 weeks 1 May - 12 May)
May term- 15 May - 23 Jun (Break -2 weeks 26 Jun - 7 Jul)
July term- 10 Jul - 18 Aug (Break -2 weeks 21 Aug - 1 Sep)
September term- 4 Sep - 13 Oct (Break -2 weeks 16 Oct - 27 Oct)
November term - 30 Oct - 8 Dec (Break -2 weeks 9 Dec- 19 Jan 2024)



Course Fees

Diploma of Marketing and Communications at ihBC is an approved course for VET Student Loans.

>View International Fees

Further Studies

Further your studies with the  Advanced Diploma of Marketing and Communication (BSB60520) 

For more information visit our FAQs

BSB50620 CRICOS 105532K 

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