Diploma of Social Media Marketing

10118NAT CRICOS 0100059
DURATION

6 terms 1 Term = 6 weeks of study plus 2 weeks holidays

LOCATION

Bondi, Melbourne, Darwin

This course is designed to make you a social media marketing expert. You will be developing a comprehensive social media marketing strategy for your chosen business as you work through this course which you can put into action straight away, or add to your social media portfolio!

A course delivered differently!.

Study Periods Throughout Your Course

1. Blogging Like a Boss 2. Social Unleash 3. Extend Your Reach 4 & 5 Social Immersion -Structured workplace learning  6. Social Savvy Plus Boot camp Remote
Online

*Includes Online prerequisite unit and your first term unit

 

Get to know the fundamentals of a Social Media campaign Expand your knowledge on ways and means to communicate 12 weeks Social Media placement in the workplace Consolidate your knowledge to become a Social Media specialist Add the Hubspot Certification to your portfolio

*Online prerequisite unit start dates

01 Jul 2019/26 Aug 2019/21 Oct 2019/ 13 Jan 2020/09 Mar 2020/04 May 2020

Potential Career Opportunities

  • Head of Digital Marketing
  • Head of Social Media
  • Digital Marketing Manager
  • Content Marketing Manager § Content Strategist
  • Social Media Strategist

Course Units

Units
1

SMMBCM501A - Online pre- requisite - Plan, implement and manage blog and content marketing

Content marketing is the foundation of a marketing strategy. Every marketing plan should start with a clear and consistent content marketing strategy and defined content creation process. In this Unit, you will develop a comprehensive content marketing strategy for your chosen organisation.
This content marketing strategy will include:
•A brand identity
•Identifying your organisation’s objectives
•A content and SEO audit
•A buyer persona analysis
•Identifying content marketing opportunities specific to your organisation
•A global trends analysis
•External resource management if required
•A content marketing *Implementation plan to develop one high quality piece of content (for example, an E-Book, Webinar, video overview, blog article or product catalogue)

2

BSBMKG523 - January intake- Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

 

3

SMMMSM502A - March intake- Plan, implement and manage mainstream social media marketing strategies

In this Unit we explore the world’s leading social media networks, including Facebook, Instagram, LinkedIn, Twitter and YouTube. You will be taken on a deep dive into the features, functionality and advantages of each individual mainstream social media network whereby we explore both the paid and organic marketing and advertising opportunities.

For the assessment, you will develop a comprehensive mainstream social marketing strategy for your chosen organisation.

This Unit covers the following:

*Mainstream social media network overview and features
*Mainstream social media marketing strategy development
*Content creation for mainstream social media networks
*Paid and organic advertising opportunities
*Influencer marketing
*Developing an implementation plan (resourcing, budgeting, timelines)
*Measuring and reporting process
*Budget process
*Social media management tools

4

SMMNSM503A - May intake- Plan, implement and manage niche social media marketing strategies

Niche social media networks include Messenger, WhatsApp, Snapchat, Pinterest and WeChat. In this Unit, you will discover social media networks that have global usage, however comparatively less advertisers. This creates an opportunity for organisations to gain more traction than the crowded mainstream social media networks. Niche networks also contain a more defined audience demographic.
For the assessment, you will develop a comprehensive niche social marketing strategy for your chosen organisation.

This Unit covers the following:

*Individual niche social media platforms overview
*Niche social media marketing strategy development
*Content selection and/or creation
*Paid and organic advertising
*Influencer marketing
*Developing an implementation plan (resourcing, budgeting, timelines)
*Measuring and reporting process
*Analysing ROI
*Presenting to stakeholders

5

SMMBPB504A - July intake- Establish and build a strong personal brand in social media

A personal brand is how individuals present themselves to the world and how the world perceives them. Effectively marketing the people within an organisation is becoming equally as important as marketing the organisation itself. People feel more connected to an individual than they do a business, and as such people are more likely to trust and follow an individual on social media, rather than a brand. In this Unit you will learn how an individuals social media profile can achieve better results than an organisation’s profile.

This Unit covers the following:

*Personal brand opportunities and constraints
*Best practice in personal brand marketing
*Evaluating social media networks for personal brand activities
*Auditing past personal brand strategy and content
*Developing a personal brand identity and strategy
*Identifying your content strength
*Resources, budgets and timelines for personal branding
*Great personal brand stories and case studies
*Measuring personal brand marketing effectiveness

6

SMMEMS505A - September intake- Plan, implement and manage email marketing

This Unit, ‘Social Media Conversion and Email Marketing’, closes the loop on the social media marketing process. In this Unit, you will learn about final step in the social media marketing process –converting the website traffic you generate from your social media marketing activity into paying customers, primarily by acquiring a user’s email address and nurturing them with email marketing.

This Unit covers the following:

*Defining social marketing “conversion” *The social media marketing process revised
*Landing Pages
Retargeting
*Email Acquisition strategy and implementation
*Email marketing overview, opportunities and constraints
*Email marketing tools, campaigns and formats
*Implementing and managing email marketing activities
*Measuring, evaluating and reporting on conversion rates

7

BSBMKG522 - November intake- Plan measurement of marketing effectiveness

This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics. It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.

8

BSBMKG507 - Online- Interpret market trends and developments + Hubspot Inbound Marketing certification

This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. This unit includes the Hubspot Inbound Certification which will help you discover the fundamentals of inbound, the inbound methodology and the flywheel methodology.

1

SMMBCM501A - Online pre- requisite - Plan, implement and manage blog and content marketing

Content marketing is the foundation of a marketing strategy. Every marketing plan should start with a clear and consistent content marketing strategy and defined content creation process. In this Unit, you will develop a comprehensive content marketing strategy for your chosen organisation.
This content marketing strategy will include:
•A brand identity
•Identifying your organisation’s objectives
•A content and SEO audit
•A buyer persona analysis
•Identifying content marketing opportunities specific to your organisation
•A global trends analysis
•External resource management if required
•A content marketing *Implementation plan to develop one high quality piece of content (for example, an E-Book, Webinar, video overview, blog article or product catalogue)

2

BSBMKG523 - January intake- Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

 

3

SMMMSM502A - March intake- Plan, implement and manage mainstream social media marketing strategies

In this Unit we explore the world’s leading social media networks, including Facebook, Instagram, LinkedIn, Twitter and YouTube. You will be taken on a deep dive into the features, functionality and advantages of each individual mainstream social media network whereby we explore both the paid and organic marketing and advertising opportunities.

For the assessment, you will develop a comprehensive mainstream social marketing strategy for your chosen organisation.

This Unit covers the following:

*Mainstream social media network overview and features
*Mainstream social media marketing strategy development
*Content creation for mainstream social media networks
*Paid and organic advertising opportunities
*Influencer marketing
*Developing an implementation plan (resourcing, budgeting, timelines)
*Measuring and reporting process
*Budget process
*Social media management tools

4

SMMNSM503A - May intake- Plan, implement and manage niche social media marketing strategies

Niche social media networks include Messenger, WhatsApp, Snapchat, Pinterest and WeChat. In this Unit, you will discover social media networks that have global usage, however comparatively less advertisers. This creates an opportunity for organisations to gain more traction than the crowded mainstream social media networks. Niche networks also contain a more defined audience demographic.
For the assessment, you will develop a comprehensive niche social marketing strategy for your chosen organisation.

This Unit covers the following:

*Individual niche social media platforms overview
*Niche social media marketing strategy development
*Content selection and/or creation
*Paid and organic advertising
*Influencer marketing
*Developing an implementation plan (resourcing, budgeting, timelines)
*Measuring and reporting process
*Analysing ROI
*Presenting to stakeholders

5

SMMBPB504A - July intake- Establish and build a strong personal brand in social media

A personal brand is how individuals present themselves to the world and how the world perceives them. Effectively marketing the people within an organisation is becoming equally as important as marketing the organisation itself. People feel more connected to an individual than they do a business, and as such people are more likely to trust and follow an individual on social media, rather than a brand. In this Unit you will learn how an individuals social media profile can achieve better results than an organisation’s profile.

This Unit covers the following:

*Personal brand opportunities and constraints
*Best practice in personal brand marketing
*Evaluating social media networks for personal brand activities
*Auditing past personal brand strategy and content
*Developing a personal brand identity and strategy
*Identifying your content strength
*Resources, budgets and timelines for personal branding
*Great personal brand stories and case studies
*Measuring personal brand marketing effectiveness

6

SMMEMS505A - September intake- Plan, implement and manage email marketing

This Unit, ‘Social Media Conversion and Email Marketing’, closes the loop on the social media marketing process. In this Unit, you will learn about final step in the social media marketing process –converting the website traffic you generate from your social media marketing activity into paying customers, primarily by acquiring a user’s email address and nurturing them with email marketing.

This Unit covers the following:

*Defining social marketing “conversion” *The social media marketing process revised
*Landing Pages
Retargeting
*Email Acquisition strategy and implementation
*Email marketing overview, opportunities and constraints
*Email marketing tools, campaigns and formats
*Implementing and managing email marketing activities
*Measuring, evaluating and reporting on conversion rates

7

BSBMKG522 - November intake- Plan measurement of marketing effectiveness

This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics. It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.

8

BSBMKG507 - Online- Interpret market trends and developments + Hubspot Inbound Marketing certification

This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. This unit includes the Hubspot Inbound Certification which will help you discover the fundamentals of inbound, the inbound methodology and the flywheel methodology.

Study Mode

Face-to-Face with some online elements

Full Time

View sample timetable

 

Entry Requirements

  • 18 years of age or over
  • Cert IV in Business or related qualification or relevant vocational experience
  • IELTS 5.5 (with no less that 5.0 in any band) or General English at Upper Intermediate level
  • Access to a computer, smart device and the internet
  • Intermediate computer skills

 

Start Dates

Bondi, Melbourne, Darwin
2019 2020
Term 5 -1 Jul - 23 Aug (Break -2 weeks 26 Aug - 6 Sep)
Term 6 - 26 Aug - 18 Oct (Break -2 weeks 21 Oct - 1 Nov)
Term 1 - 21 Oct - 13 Dec (Break -2 weeks 16 Dec- 24 Jan 2020)
Term 2- 13 Jan - 6 Mar (Break - 2 weeks 9 Mar - 20 Mar)
Term 3 - 9 Mar - 1 May (Break -2 weeks 4 May - 15 May)
Term 4- 4 May - 26 Jun (Break -2 weeks 29 Jun - 10 Jul)

Course Fees

Tuition Fee AUD$1,300.00 per term
Enrolment Fee AUD$200

Further Studies

Further your studies with:

  • University Articulations
  • Adv. Diploma of Marketing & Communication(BSB61315)

 

For more information visit our FAQs

10118NAT CRICOS 0100059

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