Diploma of Social Media Marketing
10118NAT CRICOS 01000596 terms 1 Term = 6 weeks of study plus 2 weeks holidays
Sydney City, Bondi, Melbourne, Gold Coast, Byron Bay
This course is designed to make you a social media marketing expert. You will be developing a comprehensive social media marketing strategy for your chosen business as you work through this course which you can put into action straight away, or add to your social media portfolio!
A course delivered differently!.
Study Periods Throughout Your Course
1. Blogging Like a Boss | 2. Social Unleash | 3. Extend Your Reach | 4 & 5 Social Immersion -Structured workplace learning | 6. Social Savvy | Plus Boot camp Remote |
Online
*Includes Online prerequisite unit and your first term unit
|
Get to know the fundamentals of a Social Media campaign | Expand your knowledge on ways and means to communicate | 12 weeks Social Media placement in the workplace | Consolidate your knowledge to become a Social Media specialist | Add the Hubspot Certification to your portfolio |
Potential Career Opportunities
- Head of Digital Marketing
- Head of Social Media
- Digital Marketing Manager
- Content Marketing Manager § Content Strategist
- Social Media Strategist
Course Units
Units1 |
SMMBCM501A - Online pre- requisite - Plan, implement and manage blog and content marketingContent marketing is the foundation of a marketing strategy. Every marketing plan should start with a clear and consistent content marketing strategy and defined content creation process. In this Unit, you will develop a comprehensive content marketing strategy for your chosen organisation. |
2 |
BSBMKG523 - January intake- Design and develop an integrated marketing communication planThis unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.
|
3 |
SMMMSM502A - March intake- Plan, implement and manage mainstream social media marketing strategiesIn this Unit we explore the world’s leading social media networks, including Facebook, Instagram, LinkedIn, Twitter and YouTube. You will be taken on a deep dive into the features, functionality and advantages of each individual mainstream social media network whereby we explore both the paid and organic marketing and advertising opportunities. For the assessment, you will develop a comprehensive mainstream social marketing strategy for your chosen organisation. This Unit covers the following: *Mainstream social media network overview and features |
4 |
SMMNSM503A - May intake- Plan, implement and manage niche social media marketing strategiesNiche social media networks include Messenger, WhatsApp, Snapchat, Pinterest and WeChat. In this Unit, you will discover social media networks that have global usage, however comparatively less advertisers. This creates an opportunity for organisations to gain more traction than the crowded mainstream social media networks. Niche networks also contain a more defined audience demographic. This Unit covers the following: *Individual niche social media platforms overview |
5 |
SMMBPB504A - July intake- Establish and build a strong personal brand in social mediaA personal brand is how individuals present themselves to the world and how the world perceives them. Effectively marketing the people within an organisation is becoming equally as important as marketing the organisation itself. People feel more connected to an individual than they do a business, and as such people are more likely to trust and follow an individual on social media, rather than a brand. In this Unit you will learn how an individuals social media profile can achieve better results than an organisation’s profile. This Unit covers the following: *Personal brand opportunities and constraints |
6 |
SMMEMS505A - September intake- Plan, implement and manage email marketingThis Unit, ‘Social Media Conversion and Email Marketing’, closes the loop on the social media marketing process. In this Unit, you will learn about final step in the social media marketing process –converting the website traffic you generate from your social media marketing activity into paying customers, primarily by acquiring a user’s email address and nurturing them with email marketing. This Unit covers the following: *Defining social marketing “conversion” *The social media marketing process revised |
7 |
BSBPMG522 - November intake- Undertake project workThis unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. |
8 |
BSBMKG507 - Online- Interpret market trends and developments + Hubspot Inbound Marketing certificationThis unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. This unit includes the Hubspot Inbound Certification which will help you discover the fundamentals of inbound, the inbound methodology and the flywheel methodology. |
1 |
SMMBCM501A - Online pre- requisite - Plan, implement and manage blog and content marketingContent marketing is the foundation of a marketing strategy. Every marketing plan should start with a clear and consistent content marketing strategy and defined content creation process. In this Unit, you will develop a comprehensive content marketing strategy for your chosen organisation. |
2 |
BSBMKG523 - January intake- Design and develop an integrated marketing communication planThis unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.
|
3 |
SMMMSM502A - March intake- Plan, implement and manage mainstream social media marketing strategiesIn this Unit we explore the world’s leading social media networks, including Facebook, Instagram, LinkedIn, Twitter and YouTube. You will be taken on a deep dive into the features, functionality and advantages of each individual mainstream social media network whereby we explore both the paid and organic marketing and advertising opportunities. For the assessment, you will develop a comprehensive mainstream social marketing strategy for your chosen organisation. This Unit covers the following: *Mainstream social media network overview and features |
4 |
SMMNSM503A - May intake- Plan, implement and manage niche social media marketing strategiesNiche social media networks include Messenger, WhatsApp, Snapchat, Pinterest and WeChat. In this Unit, you will discover social media networks that have global usage, however comparatively less advertisers. This creates an opportunity for organisations to gain more traction than the crowded mainstream social media networks. Niche networks also contain a more defined audience demographic. This Unit covers the following: *Individual niche social media platforms overview |
5 |
SMMBPB504A - July intake- Establish and build a strong personal brand in social mediaA personal brand is how individuals present themselves to the world and how the world perceives them. Effectively marketing the people within an organisation is becoming equally as important as marketing the organisation itself. People feel more connected to an individual than they do a business, and as such people are more likely to trust and follow an individual on social media, rather than a brand. In this Unit you will learn how an individuals social media profile can achieve better results than an organisation’s profile. This Unit covers the following: *Personal brand opportunities and constraints |
6 |
SMMEMS505A - September intake- Plan, implement and manage email marketingThis Unit, ‘Social Media Conversion and Email Marketing’, closes the loop on the social media marketing process. In this Unit, you will learn about final step in the social media marketing process –converting the website traffic you generate from your social media marketing activity into paying customers, primarily by acquiring a user’s email address and nurturing them with email marketing. This Unit covers the following: *Defining social marketing “conversion” *The social media marketing process revised |
7 |
BSBPMG522 - November intake- Undertake project workThis unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. |
8 |
BSBMKG507 - Online- Interpret market trends and developments + Hubspot Inbound Marketing certificationThis unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. This unit includes the Hubspot Inbound Certification which will help you discover the fundamentals of inbound, the inbound methodology and the flywheel methodology. |
Study Mode
Face-to-Face with some online elements
Full Time
Entry Requirements
Domestic Students must:
- Be a minimum of 18 yrs of age
- Minimum of Year 12 (Higher School Certificate) or equivalent;
- Relevant vocational experience
- Access to a laptop or tablet for home and classroom use
International Students must:
- Be a minimum of 18 yrs of age
- Minimum of Year 12 (Higher School Certificate) or equivalent;
- Have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band
- Relevant vocational experience
- Access to a laptop or tablet for home and classroom use
Start Dates
Sydney City, Bondi, Melbourne, Gold Coast, Byron Bay | |
---|---|
2021 | 2022 |
January term- 25 Jan - 5 Mar (Break -2 weeks 8 Mar - 19 Mar) March term - 22 Mar - 30 Apr ( Break - 2 weeks 3 May - 14 May) May term- 17 May - 25 Jun ( Break - 2 weeks 28 Jun - 9 Jul) July term- 12 Jul - 20 Aug ( Break - 2 weeks 23 Aug - 3 Sep) September term- 6 Sep - 15 Oct ( Break - 2 weeks 18 Oct - 29 Oct) November term - 1 Nov - 10 Dec ( Break - 2 weeks 13 Dec- 21 Jan 2022) |
January term- 24 Jan - 4 Mar (Break - 2 weeks 7 Mar - 18 Mar) March term - 21 Mar - 29 Apr (Break -2 weeks 2 May - 13 May) May term- 16 May - 24 Jun (Break -2 weeks 27 Jun - 8 Jul) July term- 11 Jul - 19 Aug (Break -2 weeks 22 Aug - 2 Sep) September term- 5 Sep - 14 Oct (Break -2 weeks 17 Oct - 28 Oct) November term - 31 Oct - 9 Dec (Break -2 weeks 12 Dec- 20 Jan 2023) |
Course Fees
Syd City &, Melbourne: 6 terms AUD$1200 per term Bondi, Gold Coast, Byron Bay: 6 terms AUD$1100 per term No Enrolment & Materials Fee Prices valid for January & March 2021 intakesFurther Studies
Further your studies with:
- University Articulations
- Advanced Diploma of Marketing and Communication (BSB61315)
For more information visit our FAQs
10118NAT CRICOS 0100059